Blog - Marketing Magic 🪄

Here at EmPushy we are trying to fuse empathy with technology. In this post, we describe Human-Centered Design and its role in building empathetic products like the EmPushy and the advantages it has for technology users.

Who still uses text messages? Actually, quite a few. We all remember this early form of messaging. It was once the only from of mobile to mobile communication that didn't involve a phone call. Like everything that goes in and out of fashion, SMS has recently made a return and is knocking other forms of push-marketing out of the water!

In this post, we discuss the term Call-to-action and demonstrate, through examples, how it to use them within marketing campaigns. We also demonstrate EmPushy's Call-to-action classifier and the insights it provides to marketing teams and subscribers!

What exactly is FOMO and how are marketing teams exploiting it to maximize their engagement? Is is ethical? We break down the physiological and emotional cues that lead to FOMO and offer our advice on how best to take advantage of it!

In this post we discuss the sense of urgency as it applies to marketing messaging. The illusion of urgency can have a powerful impact on actions taken toward messages. We discuss the types of urgency being exploited, how to implement them and EmPushy's own novel Urgency classifier.